museum of abnormalities

brand identity design

“America’s finest museum of medical history, the Mütter Museum displays its beautifully preserved collections of anatomical specimens, models, and medical instruments in a 19th-century “cabinet museum” setting. The museum helps the public understand the mysteries and beauty of the human body and to appreciate the history of diagnosis and treatment of disease.”

Abnormalities are caused by genetic abnormalities and it can range from mutation in one gene, mutations in multiple genes, a combination of gene mutations and environmental factors to damage to chromosomes. This brand identity takes on a scientific approach in its formal qualities; the forms are inspired by genetic chromosomes to stress the objective of the museum, which is to educate the public.


fictitious program
identity extension
Mütter Mentors is a course, ideally provided by Mutter Museum of the College of Physicians of Philadelphia. It is for people to learn  about the museum, learn at the museum and also outside of the Museum!

The Mütter Mentor’s dynamic resources serve students, teachers, and the general public. This program combines the many educational and public health initiatives set forth by College of Physicians of Philadelphia.