What Cheer Pizza is a fictitious pizza store located in Providence, Rhode Island. I wanted the graphic language to represent the pizza store in a straightforward but playful manner. The logo take the graphic form of a pizza with a bite mark, which takes the form of the W from ‘What Cheer Pizza’.
To further the branding, I wanted to ensure the playful graphic quality of the logo was communicated in every brand collateral. For the website, the business cards and the menu, the ‘W bite mark’ was instead reused as a cheese melting visual.